Articles for Website Owners

What is Social Networking?

This presentation outlines the basics of social networking. It includes specific information on LinkedIn (a network for professionals), Facebook (a network for friends & fans) and Twitter (a network for quick, informal messaging). These sites create in-bound marketing, driving traffic to your site, services or products.

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Straight Talk about SEO

We get a lot of calls and emails about Search Engine Optimization, or SEO. And that's understandable, because what good is a great website if no one can find you online?

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New Year's Resolutions for Your Website

This year, resolve to whip your website into shape. We've compiled this top 5 list for keeping your site fresh in 2009.

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Adding an E-Newsletter to your Marketing Toolbox

Boost your brand, position yourself as an expert, stay in touch with your clients - and do it all for far less than most traditional marketing campaigns with an email newsletter.

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Movable Type 4.2 Released

With the new release of the revolutionary blogging and publishing platform Movable Type, the software evolves into an economical and efficient social media platform. If you've been wondering if Movable Type is right for you, read on for our thoughts on the latest features.

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Asset Management with Movable Type

One of our favorite features of Movable Type is how assets are handled. Let us help you explore how easy it is to take control of your images to create dynamic galleries and use the "upload once - create multiple versions" functionality in MT 4.

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iPhone Mania

We've been loving our new iPhone. It's an amazing device, fully realized as a first-generation product. One of the features we're most excited about is the wonderful installation of the Mac web browser Safari. It allows you too look at and interact with real web pages, with images, navigation and everything you've come to expect on a website. When surfing the web over a Wifi connection, it's fast and responsive. Over AT&T's Edge network, it can be a little bit slow. That leads us to a recent trend in web design that's targeting the iPhone directly.

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Savannah in the Springtime

A brief diversion from our technology articles as we stop to enjoy the blooming azaleas, clear skies and light breezes of the season.

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Fresh Design: Let Your Website Breathe

A welcome trend in web design, sites are using ample white space and fresh, welcoming colors. Keep your website clean, airy and usable to stay relevant.

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Creating Buzz with "Fanclubs"

Does your business have a fanclub? Not necessarily a card-carrying army of obsessed pre-teens (although that would be nice), you can use your brand, customers and incentives to build a grown-up version of the classic fanclub.

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Video on the Web: The Time Has Come

After years of debate over connection speeds and proprietary video formats, the dust has settled and it's finally safe (and smart) to add video to your website.

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Cooking Up Web Content

Need to create content for your website but don't feel inspired? Get some helpful hints on overcoming writer's block for your website or weblog.

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Adding a Podcast to Your Website

Podcasting has become a must-have targeted advertising tool. Find out how you can add a Podcast to your website to increase your "expert" quotient and gain new clients, customers or supporters.

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Lawsuits for Inaccessible Websites

Target, Southwest Airlines, and government agencies have faced lawsuits due to inaccessible websites. Is your site next?

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Allowing Comments On Your Website

Do you need direct visitor feedback on your products, goals, or ideas? Enabling website commenting may be the right solution for you.

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New Year's Resolutions For Your Website

5 easy ways to give you and your website a Happy New Year.

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Off-line Website Promotion

How to drive traffic to your website without using your website (or email, or message boards, or blogs..).

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Disaster Preparedness: Is Your Website Ready?

For Savannah and coastal business owners, making sure your website is ready for an emergency should be a top priority. In the event of an evacuation or long-term consequences, your website is the immediate communication center for your customers, employees, and partners.

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Savannah Resources

Online directories can help Savannah businesses get local information fast.

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Broken: Cookie Cutter Web Site Templates

Many web design firms offer a very low-cost option for small business websites. How do they do it? By using a standard template and "plugging in" your business name and vitals. The upside is the cost. But the downside can be devastating for your brand identity.

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Broken: Flash Intros

Why neither you nor your customers want a Flash motion introduction to your website.

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Why the Web Needs More Photo Galleries

Shopping and researching via the internet is a virtual experience. But, your web site's users want information that leads to a tangible product or service. Photo galleries help bridge the gap.

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You Are Your Website Part 2: Being Organized

Is your business organized? How about your website? In part two of our ongoing series, learn how to make your website affirm your dedication to logic and order.

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You Are Your Website Part 1: Being Useful

What does your website say about you? If your site isn't well organized, easy to deal with, and useful, neither is your business.

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Writing for the Web

Content is king on the web. But, is your content effective? Follow these three easy steps to useful online writing.

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Screen, Print, Handheld, or Projector

No matter what the medium, style sheets enable your site to look its best. By creating the web page once, it can be formatted many ways, with no extra effort.

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Cell Phones: The Web Browser of Tomorrow, Today!

When most people think about surfing the internet, they imagine the long walk to their desk, sitting down at a bulky computer, opening Internet Explorer, typing a URL, and then waiting for the page to display. Rinse, wash, repeat. However,...

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Business Weblogs: Voice Your Niche

Business weblogs are a quick and easy way to bring traffic to your website while building your reputation as an industry leader.

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Intranets: Collaboration and Knowledge Management Made Easy

Did you know that you can have private websites for internal use by your employees? Track clients, schedules, and information to make your business more effective.

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Why Choose a Small Web Design Firm?

In Savannah, and around the country, you have two choices on what size web design firm to go with: Big or small. Honestly, there are advantages to both; but for small businesses, start ups, and even government and education clients, I have news for you - small firms can deliver big benefits.

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Protecting Children on the Internet

As a part of our participation with "Hand in Hand with Children: Guiding and Protecting," this article provides ways for parents to become involved in the online activity of their children and give proper instruction and guidelines.

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How To Improve Your Search Engine Ranking

It's the Holy Grail of website owners: A high ranking website on Google, Yahoo, and all of the other search engines.

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Why Website Accessibility Matters

Accessibility is a general term used to describe how easy it is for people to get to, use, or understand things.

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