Heidel.us has Niche Appeal

Heideldesign is proud to announce the launch of Heidel.us, "The Heidel Family Gift Shop." The site serves as an on-line storefront selling a variety of Heidel branded merchandise. While there may not be that many Heidels in the U.S., Heideldesign...

Heideldesign is proud to announce the launch of Heidel.us, "The Heidel Family Gift Shop." The site serves as an on-line storefront selling a variety of Heidel branded merchandise.

While there may not be that many Heidels in the U.S., Heideldesign owner Lee Heidel feels that it is a strong niche to target. "There are really only a handful of Heidels in the States; but our global reach is fairly impressive. I'm proud of our heritage and family name. I hope that our extended family likes our designs and products because they showcase our unique brand as a family."

The site's designs range from classic to contemporary. Modern updates of the family's Coat of Arms adorn everything from traditional German steins to Barbecue Aprons and Infant clothing. Many other designs are meant to appeal to children and young adults specifically. Bright colors and modern designs are juxtaposed with the Heidel name in T-Shirts and Barware that reflect themes as varied as space exploration to video games. "Our name is unique, and I feel our brand should be just as special," says Heidel.

Products range in price from $3.99 for Heidel stickers to $27.99 for heavyweight hooded sweatshirts. All orders are processed by the award winning Cafepress service.

Visit Heidel.us at: http://www.heidel.us