If you're a realtor, you already know how important it is to have an online presence. Home buyers and sellers have been turning to the internet to perform searches and get property information for many years now. But potential clients are increasingly using mobile devices when they access real estate sites. Does your site provide a good first impression to smartphone users?
The National Association of Realtors and Google recently joined forces to study consumer and market trends in real estate. We're not surprised by what they found - new home shoppers are using mobile search engines to hunt for their next house.
And not just a few new home shoppers - the survey entitled "Digital House Hunt" states:
"89% of new home shoppers use a mobile search engine at the onset and throughout their research."
Eighty-nine percent! It's easy to see why mobile is so important in this particular industry. I've been a house hunter before and I know how this works. You drive through a neighborhood and spot a home you like. Immediately you want information: What's the price? How many bedrooms? Bathrooms? How can I get a showing? You pull the car over and pull out the smartphone.
When users access your website this way, you don't want them pinching, zooming and squinting just to read info about the house. You want to give them a mobile-optimized experience. And you want them to convert into a client.
This graphic from the study illustrates how new home shoppers on mobile devices often turn into qualified leads.
If you're ready to take your real estate site the next level, offering a mobile responsive design for all those house-hunting smartphone users, then Let's Talk