I had the chance to talk to online men's magazine Man of the House
about the benefits of LinkedIn
, the social network for professionals.
In my conversation with Josh, I talked about how Heideldesign uses LinkedIn as a direct line of communication with our existing clients. We do that by funneling our Twitter posts through the service as well as reaching out directly to individuals and companies we've worked with in the past. We find that the return on investment is high with LinkedIn because we're focusing our efforts on those we have existing relationships with in a business-centric environment.