HomeTheaterReview.com
HomeTheaterReview.com is an online publication dedicated to providing the
reviews and news that home theater enthusiasts and audiophiles need to make
an informed buying decision. The site also keeps users up-to-date with the latest news from the fast-paced world of high-end consumer electronics.
The Client
HomeTheaterReview.com
Website
http:www.hometheaterreview.com
Goal
From HomeTheaterReview.com's CEO and Publisher, Jerry Del Colliano:
"Our overall goal with HomeTheaterReview.com is to build a model for a much
larger, male-oriented, high-net-worth, online publishing company. Movable Type is to us like a Boeing 737 is to Southwest Airlines. It's our chosen platform because of its flexibility, SEO friendly architecture and ease of use. We look to top graphic designers, top content people and Heideldesign for the overall implementation of each project. We've already completed our second project (HDTVetc.com) using this method, and we are looking to complete over a dozen more in the next few years."
Project Synopsis
HomeTheaterReview.com uses Movable Type and other dynamic systems to manage content, email and user-created content. HTR's parent company owns an SEO company, and uses the Heideldesign implementation of Movable Type to build a meaningful route to both short-tail and long-tail success.
In a short six month window, HomeTheaterReview.com has built a following of nearly 100,000 readers per month (source: Google Analytics) and shows no signs of letting up. With age on the URL and 1000's more content pages - the company's goal is to have the site leading the field of home theater sites in terms of organic search results and overall traffic by the end of 2010.
Site Features
Content Management System
- Staff can update the website
Facebook Integration
- Custom Facebook application which allows users to login through their Facebook accounts to comment and publish to the site
Custom Search Results
Tools
This site runs on Movable Type,
an easily customizable content management platform. Multiple staff
members can quickly add to the site content with the push of a button.