You make the waiting area comfortable. You hire front desk staff who are friendly and helpful. You provide educational materials. You create an atmosphere in your medical office that is welcoming, relaxing and cheerful.
But before a patient ever walks through your door, he or she may have already formed an opinion about your practice based on your website. Your site is your virtual front door, and quite often the place where first impressions are made. Are you making a good impression today?
Heideldesign has been working with physicians, large practices and medical organizations for many years, and we understand the unique needs of this specialized group. You need a site design that appeals to a wide range of users. Through use of color, quality photography and clean lines, we can help you achieve a design that is professional but not institutional.
The medical field is also rapidly evolving, and you need to position yourself as an expert in your area of specialty. If the information on your website grows stale, this could reflect negatively on your practice. That's why we are big fans of the content management system Movable Type
. This virtual, web-based software allows you to log in and update your website instantly and easily. Having fresh content on your site shows patients that you're on top of your industry, and can improve your website ranking with search engines like Google.Speaking of search engines
In this competitive industry, it does you no good to have a beautiful site if no one can find it. We build our sites with the proper foundation for search engine success. We use the tools inside Movable Type to employ advanced search engine optimization techniques at a template, category and entry level.
At Heideldesign, we pride ourselves on building websites that are accessible to users with disabilities. We can also offer a process for secure form submission, ensuring your patients can submit forms online without violating HIPAA rules.Client Examples
Savannah Plastic Surgery needed a website that could effectively organize large amounts of content, while integrating features such as videos and before-and-after photo galleries. The site was developed with search-engine-friendly "landing pages" for some of the most popular procedures, ensuring web users can easily locate desired content. Visit the Savannah Plastic Surgery
website to see how all these pieces fit together in one pretty package.
Dr. Brad Durham needed sites for both his cosmetic dentistry practice and his seminar series. In this competitive field, the sites benefited from advanced search engine customizations. The content on his site is cross-referenced to assist users as they explore deeper into the material. Video embedding is also set up on all pages. Visit the site for his dental practice
or his seminars
to see these customizations in action.
View more of our health care projects:The South Georgia Center for Cancer CareGeorgia Public Health AssociationThe Health Manufacturers Management Council
If you're ready to give your medical site a dose of powerful content management and effective design, then Let's Talk