Articles for Web Site Owners

The following articles are written to help guide our clients and other new web site owners on creating content, increasing their search engine rankings, and understanding the needs and desires of their customers.

iPhone Mania
What's so special about the iPhone? Just about everything. More than just a phone, it's a portable internet device that brings the real web to your pocket.
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Savannah in the Springtime
A brief diversion from our technology articles as we stop to enjoy the blooming azaleas, clear skies and light breezes of the season.
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Fresh Design: Let Your Website Breathe
A welcome trend in web design, sites are using ample white space and fresh, welcoming colors. Keep your website clean, airy and usable to stay relevant.
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Creating Buzz with "Fanclubs"
Does your business have a fanclub? Not necessarily a card-carrying army of obsessed pre-teens (although that would be nice), you can use your brand, customers and incentives to build a grown-up version of the classic fanclub.
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Video on the Web: The Time Has Come
After years of debate over connection speeds and proprietary video formats, the dust has settled and it's finally safe (and smart) to add video to your website.
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Cooking Up Web Content
Need to create content for your website but don't feel inspired? Get some helpful hints on overcoming writer's block for your website or weblog.
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Adding a Podcast to Your Website
Podcasting has become a must-have targeted advertising tool. Find out how you can add a Podcast to your website to increase your "expert" quotient and gain new clients, customers or supporters.
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Lawsuits for Inaccessible Websites
Target, Southwest Airlines, and government agencies have faced lawsuits due to inaccessible websites. Is your site next?
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Allowing Comments On Your Website
Do you need direct visitor feedback on your products, goals, or ideas? Enabling website commenting may be the right solution for you.
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New Year's Resolutions For Your Website
5 easy ways to give you and your website a Happy New Year.
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Off-line Website Promotion
How to drive traffic to your website without using your website (or email, or message boards, or blogs..).
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Disaster Preparedness: Is Your Website Ready?
For Savannah and coastal business owners, making sure your website is ready for an emergency should be a top priority. In the event of an evacuation or long-term consequences, your website is the immediate communication center for your customers, employees, and partners.
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Savannah Resources
Online directories can help Savannah businesses get local information fast.
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Broken: Cookie Cutter Web Site Templates
Many web design firms offer a very low-cost option for small business websites. How do they do it? By using a standard template and "plugging in" your business name and vitals. The upside is the cost. But the downside can be devastating for your brand identity.
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Broken: Flash Intros
Why neither you nor your customers want a Flash motion introduction to your website.
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Why the Web Needs More Photo Galleries
Shopping and researching via the internet is a virtual experience. But, your web site's users want information that leads to a tangible product or service. Photo galleries help bridge the gap.
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You Are Your Website Part 2: Being Organized
Is your business organized? How about your website? In part two of our ongoing series, learn how to make your website affirm your dedication to logic and order.
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You Are Your Website Part 1: Being Useful
What does your website say about you? If your site isn't well organized, easy to deal with, and useful, neither is your business.
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Writing for the Web
Content is king on the web. But, is your content effective? Follow these three easy steps to useful online writing.
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Screen, Print, Handheld, or Projector
No matter what the medium, style sheets enable your site to look its best. By creating the web page once, it can be formatted many ways, with no extra effort.
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Cell Phones: The Web Browser of Tomorrow, Today!
When most people think about surfing the internet, they imagine the long walk to their desk, sitting down at a...
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Business Weblogs: Voice Your Niche
Business weblogs are a quick and easy way to bring traffic to your website while building your reputation as an industry leader.
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Intranets: Collaboration and Knowledge Management Made Easy
Did you know that you can have private websites for internal use by your employees? Track clients, schedules, and information to make your business more effective.
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Why Choose a Small Web Design Firm?
In Savannah, and around the country, you have two choices on what size web design firm to go with: Big or small. Honestly, there are advantages to both; but for small businesses, start ups, and even government and education clients, I have news for you - small firms can deliver big benefits.
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Protecting Children on the Internet
As a part of our participation with "Hand in Hand with Children: Guiding and Protecting," this article provides ways for parents to become involved in the online activity of their children and give proper instruction and guidelines.
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How To Improve Your Search Engine Ranking
It's the Holy Grail of website owners: A high ranking website on Google, Yahoo, and all of the other search engines.
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Why Website Accessibility Matters
Accessibility is a general term used to describe how easy it is for people to get to, use, or understand things.
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